Search Engine Optimization 101

Need to generate more traffic, leads and sales? Then SEO is for you. Search engine optimization (SEO)  is a way of improving the ranking of a website in search engine listings

Using search engines, visitors can find sites in a variety of ways: via paid-for advertisements in the search engine results pages (SERP’S), via third parties who are listed in the search engines, or via “organic” listings.  SEO is primarily concerned with improving the visibility of a site in the organic search results..

What is Search Engine Optimization ?

Each search engine places emphasis on different factors such as the design and layout, keyword density and the number of relevant sites linking to and from a website.  Since Google is by for the #1 search engine, most SEO strategies focus on getting top rankings on Google searches.  But depending on your target market, this may be a very good or a very bad strategy.  If your audience is general, Google is a good place to start.  If your traffic sources are more industry specific, focusing on trafffic sources beyond  just Google (such as industry-specific blogs, directories, message boards, journals and serach engines)  is usually a great way to get more targeted traffic and also boost your search engine rankings without spending all your time and budget on a single channel which may not be as good a fit for your site as others. We will first analyze your situation to recommend the most effective SEO strategy.

How Google Determines Your PR (Page Rank)

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated.
PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

Search engines are always changing their ranking algorithms in order to index the most relevant sites the the search term, which means a good SEO program is ongoing and adapts to market and search engine changes.

Using the right strategy, Sunday Media will increase your companies website rankings and traffic. This is is the key to improving your web site so that it will come up on the first page of the SERP (search engine results page).

Our SEO Approach

We will write the meta tags for your page. (Meta Tags are the instructions for the search engine spiders (Robots). We will in some cases recode your site according to web standards, a set of guidelines put in place by the World Wide Web Consortium (W3C). One of the important recommendations of web standards when creating a web page is to remove from the html file any code that describes the web page’s appearance (fonts, colors, layout) and have all this presentational data in a separate file, known as a Cascading Style Sheet, or CSS.

Coding webpages according to web standards allows search engine spiders to access the content (words) on the page without having to filter through the mess of bloated, typically table based layout code. Html tables were once the only solution for complex web page layouts, but are now obsolete. Visually, a web page coded with CSS positioning will look identical (if desired) to a page coded using table layouts, but the benefits of the CSS layout include smaller file sizes (usually 50% smaller), faster loading pages, a much easier and less costly to maintain website, and most importantly, from an SEO point of view, trims the html file down to content and semantically appropriate tags only.

Remember that the search engines are all based on words, and its our  job to put the right words in the right places, so that the search engine may index your website under the right keywords or key phrases. Our SEO Service will also give you suggestions on modifications to your text (SEO Copywriting) and graphics that will also optimize the site. Sometimes your system of navigation may be working against optimum search engine results. We will alert you to any design problems and suggest solutions. Web standards play a key role these days. When the changes are in place then we will begin search engine submission. Remember that search engines handle 90% of the Internet’s searches every day.

SEO ROI

SEO services will increase your companies website rankings and traffic. We use an advanced search engine optimization technique that is proven to work. Our SEO services are safe and cost effective, building your corporate image, internet exposure and clientele while creating a tremendous ROI.

Optimization, Internet Marketing, Web-Site Promotion Services

The ranking methods of Google, Yahoo and BING change every three months, so we will offer you monthly maintenance packages to make sure you stay up on top even though the search engine algorithms change. There are very few SEO companies and SEO experts that are well rounded and understand the importance of bringing link building and SEO services together in their client campaigns. Some focus on search engine optimization (SEO) while some will build you high page rank, but very few will get you results!

Many companies also use outdated methods that no longer work with any search engine that is link focused. At Sunday Media SEO we have taken our SEO (Search Engine Optimization) company to the top of Google for many of our targeted keywords in a short time. We have combined link building and SEO together to get fast results that would normally take SEO companies much longer to achieve.

Proven Search Engine Optimization Specialists

As a search engine optimization specialist, our firm is all about getting top rankings on Google, Yahoo and BING. To make major money on the web, you have to get free traffic through search engine optimization. A good search engine optimization specialist will use all of the researched keyword phrases by creating individual pages for each on your site. The Specialist will create proper SEO Copywriting text for each of the keyword phrases. If you fail to take this approach, you will be missing out on the massive traffic available on the web.

Google Search Engine Optimization

Our Google packages specialize in search engine optimization (SEO) for the Google search engine. Because Google is the most widely used internet search engine the commercial importance of achieving a good page rank on Google is our goal.

We will review your website and provide an analysis of the following:

* A technical overview of the strengths and weaknesses of your website
* Factors that are preventing top rankings
* An analysis of your website rankings in the top search engines
* A market analysis consisting of the Search Engine Positioning of your competitors
* A detailed report consisting of realistic opportunities for organic positioning
* Keyword use in document title
* Keyword use in outbound links
* Global popularity report of your website
* Keyword use in metatags
* Keyword use in the content of your website
* HTML validation of pages to W3C standards
* Keyword use in headline and highlighted texts
* Search engine compatibility and details
* Keyword use in image ALT attributes
* Keyword density
* Keyword use in bold body text