Ryder Trucks Lead Generation Website

Microsite Programming and Design

The Problem: Create an online application in conjunction with the US Postal Service MoversNet website that would assist movers by recommending the proper truck size and moving supplies and provide targeted discount offers for rentals of Ryder trucks to consumers who are changing residences.

Our Solution: A Ryder Truck micro-site featuring interactive guides to help movers make the right decision regarding truck size and moving supplies. Enabled movers to reserve a truck online, and receive targeted discount offers to maximize rental yield. Key deliverables included: Site design and usability testing, application development,online and print marketing.