Use Good Creative

• Create a Emotional Connection
• Kids sell - use images that connect to your audience

Search Marketing

• Paid Search or PPC - Google Adwords, Yahoo Search Marketing, plus lots more smaller players
• Search Engine Optimization - The best advertising channel for many businesses
• Local Search - Free local listing on Google Maps

Blogging

• Blogging - Showcase your products or expertise through your blog. Works great for service based business in which information can be given away
• RSS - Feed out your blog content direct to RSS subscribers
• Link Bait Content - Generate buzz and links through content
• Guest Posting - Guest post on authority blogs
• Paid Blog Posts - Reviewme

Social Networking Sites

• Stumbleupon - Paid and free models
• Twitter - Follow and connect with prospective customers and keep in touch with existing
• Facebook Ads - Demographic and geotarget ads can work for DM
• MySpace Ads
• Facebook Profiles/Pages - Apps / fans pages / personal profiles
• Mass Social News Sites - A story on digg or reddit may bring your site down!
• Niche Social News Sites - Eg Sphinn for SEO
• In Social Apps Ads - Socialmedia.com, fbx
• Forum Signature - Advertise in your forum signature

Email

• Blanket Mass Email - This is spam, so don’t do it.
• Email database – buy/rent - Send your message to an opt in bought database
• Email Shot Sponsorship - Sponsor a targeted website’s email shot
• Email Newsletter - A regular reason to stay in touch with your customers
• Application Emails - You can add marketing messages to other automated type emails you are sending out
• Targeted Sales Email - The better researched and targeted your email (recipient and email copy) the better
• Personal Email Footer - Add marketing messages at the bottom of your emails

Content Promotion

• Podcasts and itunes
• Online Videos - Start a channel and publish on YouTube
• Articles - Submit articles to ezinearticles & other article sites
• Teleseminars
• Free eBooks - build a targeted database by giving something away
• Question and Answer Websites - Yahoo Answers, Blurtit, Answerbag, WikiAnswers

Online Other

• Web Directories - Dmoz and Yahoo
• Widgets & Toolbars
• Virtual worlds, Secondlife - Would love to hear if this has worked for anyone
• Text Ads
• ISP level advertising - NebuAds
• Behavioral Targeting
• Spyware / Adware
• In Game Ads
• Gamevitorials - Make a Flash game for your brand

Mobile

• Mobile Search
• Mobile Ad networks
• Bluetooth Push
• Mobile Apps - iPhone and Android Apps
• SMS

Viral

• Viral - Google ‘will it blend’ for an example
• Viral Seeding - Paid version seeding the above
• Viral Loop - Gold dust, if the application spreads itself like Hotmail

Online Display

• Banner Ads - Remember to try the ad exchanges for low CPM’s
• Video Ads - Embedded ads in videos
• Popups / Popunders
• In Line Ads - Kontera, Vibrant Media
• Contextual Text/Banner Networks - Google Adsense
• Blog Ad Networks - BuySellAds, Federated Media
• Niche Banner Ads - Eg w00tmedia.net for cult websites

Online Marketplaces

• eBay - Sell anything on eBay
• Amazon Marketplace
• Supplier Portals - Wholesale/Import/Export Portals
• Service marketplaces - Get projects from elance & guru
• Classified Ads - Free ads on Craiglist, Gumtree & Google Base
• Niche Online Storefronts - eg Dreamstime for Images

Online Networking

• Linkedin - Build a network and Inmail rocks
• Niche Online Communities - For example econsultancy
• IM – Instant Messengers - Build your contact lists MSN, Gtalk, Skype

Distribution Channels

• Wholesalers
• Exporters
• Retailers

Online PR

• Local and Industry Directories
• Profile Page Promotion - From Wikipedia to Flickr
• Blog Reviews - Get your products reviewed by top bloggers to generate buzz

Offline PR

• Entering Business Competitions
• Corporate Events
• Interviews and quotes in Publications
• Writing for Publications - With a bio of course!
• Publicity Stunts
• Celeb Endorsements

Partnership Marketing

• Online Affiliate Programs
• Joint Ventures

Networking

• Corporate Entertainment
• Personal Networking - Build a great black book & keep in touch
• Tradeshow / Seminars - Go to events, places & seminars your clients are going to be & rub shoulders

Tradeshows

• Speaking engagements
• Stands
• Tradeshow Sponsorship
• Run Your Own Seminar

Promotional Material

• Flyers
• Branded Items
• Catalogues and Brochures
• Business Cards
• Stickers
• Promotional Gifts

Signage

• Vehicle Lettering & Car Stickers
• On Site Billboards - Construction industry standard
• Store Front Signs
• Walking Sandwich Boards - Also pointer sign holders

Cinema

• In Film Product Placement
• Pre Roll Ads

Television

• TV Ads
• Program Sponsorship
• Product Placement

Radio

• Radio Ads

Radio

• Program Sponsorship
• Product Placement

Outdoor Display

• Road side billboards
• Underground or Subways
• Buses and Vehicles - Regional target via routes
• Restrooms Billboards

Sponsorship

• Team Sponsorship
• Awards Sponsorship
• Bursary Sponsorship

Direct Marketing

• Directory Enquiries SMS Sponsorship
• SMS List Marketing
• Telesales Cold Calling
• Mailshots
• Personal handout
• Door to Door Cold Calling

Print

• Magazine Ads
• Newspaper Ads
• Publication Product Placement

Directories

• Yellow Pages - Plus other large directories
• Trade Directories

Doing Business Well

• Word of Mouth - If your product is awesome it will spread
• Referrals - Ok, so it’s the same as the above

The Problem: Redesign NY Sportsmed corporate website to upgrade the company’s brand image and make it easier for patients and search engines to access large amount of content.

Our Solution: A new design for the NY SportsMed corporate website with multi-column drop-down menus, modules to organize large database of articles and images, news feed, video gallery. SEO program leading to top positioning in Google search results

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The Problem: Redesign the online portal for Cablevision’s broadband services to provide easy access to customer services as well ason-demand content including news, weather, games, video and other services in an easy to use home page for cable modem customers.

Our Solution: A sleek new portal with new a home page and easy to access content areas for news, weather, traffic, sports, finance,entertainment and video. The result: Increased customer satisfaction and loyalty due to easier access to customer service and increased advertising revenue from branded content.

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The Problem: Create a secure and user friendly online application toallow movers to easily fill out and submit an official change ofaddress form.

Our Solution: Moversnet, the first site to offer users the ability tocomplete and file an official U.S. Government form. Key deliverablesincluded: User Interface design and testing, copy development, bannerads, search engine optimization and marketing, graphic and logodevelopment, launch marketing promotions, public relations, sponsoredmicro-sites, application design.

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The Problem: Launch the first store on Amazon.com that marries both a product and a service based on the customer’s location and currentcellular service provider.

Our Solution: The first zip-code database driven application thatmarries a product and a service with the Amazon.com customer profile.Key deliverables included: User Interface design and testing, banner adand copy development, launch marketing promotions, search enginemarketing, storefront and landing page design and optimization.

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The Problem: Create an online application that would generate new residential sign ups for AT&T long Distance Services.

Our Solution: An AT&T micro-site targeted at new households andlong distance switchers looking for a better rate plan. Users receivetargeted discount offers. Key deliverables included: Site design andusability testing, application development, banner ads, online and print marketing.

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Our Solution: A micro-site targeted at new households and movers in need of discounts on moving and new home products and supplies. Users received targeted discount offers. Key deliverables included: Site design andusability testing, application development, banner ads, online and print marketing.

• • A user friendly interface, with easy to navigate and search capability
• • A search engine friendly design, without the common design roadblocks and mistakes found in many sites
• • A keyword strategy built into the site’s content to achieve high relevancy
• • Integrated graphics and message to make your site relevant to your target audience.

Sunday Media specializes in delivering a site that achieves your online business and communications goals. We can build either a very simple or 

a complex site that is easy for you to maintain, reducing the overall cost and making updates simple.

Sunday Media’s Design Process: 

For simple projects, heres the whole web design process in a nutshell:

• First we complete a thorough evaluation of your needs.
• Next we design concept web pages for you to review. We revise the concept you like until you are satisfied.
• Then we develop the website sub-pages, and you review sub-page presentation and revisions.
• Finally, we release all files to a web server for your site launch, or we can simply forward all of the coded pages to you.

In addition, we can customize a solution just for you. Our designers and developers can build a website that meets any additional needs beyond our standard packages. Just let us know what you need and we will be happy to provide a quote for a custom solution.

Step 1: Tell us about your product, service, audience, goals and needs. We will ask you to fill our short questionnaire. In it you will answer a few basic questions about your goals, website requirements, site content, branding and style preferences etc . We will then arrange to discuss with you via telephone your specific needs and answer any questions you might have.

Step 2: We create design concepts. Pick the design you like most. After we receive your questionnaire and discuss it with you, we provide you with several style proposals. You pick the style you like the most and a designer will be assigned to your project. Original concepts are part of the brainstorming process to generate a variety of design ideas. You choose the concept you like most.

Step 3: We perfect it until you’re satisfied. The design concept you pick is the starting point. We develop the website and revise it based on your feedback. We don’t stop perfecting it until you’re satisfied.

The Problem: Redesign website for Microfinance International, a pioneer in micro-lending to communities wordwide.

Our Solution: A new corporate website in both English and Japanese with video streaming, video, news archives, new graphics,  content management system, SEO.

Key deliverables included: Site design and programming, graphic design, employee training.

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The Problem: Create a new corporate and consumer website for a Chicago-based environmental car wash company

Our Solution: A new content management system with e-commerce, online coupons, Google map, blog, new graphics.

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