Inspiration

If you want to create the most compelling content that will get people to share and link to your articles, then you have to search for the right inspiration which will help you to write outstanding content for your readers. However, getting inspiration does not come easily as you have to work at it. You can get this inspiration by group brainstorming, interviewing the people are asking your readers what interests them.Sometimes, you will get your inspiration for your content instantly after with the interaction with your audience.

Trends

As a writer, you have to open your eyes always for the current trends in the internet market. Therefore, for this reason, you have to keep your knowledge up to date about the current trends on industry, people’s lifestyle and current development in your surroundings. Moreover, your intuition needs to be used in order to write compelling content that will be useful both today and tomorrow. Always try to gather the information about current trends  so that you can write your content with the in-depth analysis your audience expects.

Reader

Try to understand the reader’s mindset, which will help you to write the most compelling content for them. It is better to remember that your readers are the real buyers of your content. Therefore, you have to write the content in such a way that the readers can enrich their knowledge and make the right decision about their choice. It is also your responsibility to help your readers to know the industry’s secrets. Therefore, that they can make their judgment right which help the readers to commit the mistakes.

Mix it up

It is better to mix up  two unrelated subjects into one piece of content. When your compelling content will provide this type of information to the readers, then they will get benefits from it. You should be aware of the readers that they can earn as much as knowledge regarding their queries and it will ultimately help you to reach into the reader’s mind through your content.

Jump-start

When seeking some sort of creativity lacking at the time of the writing the compelling content, it is better to take a little break and watch a play which is very much stimulating for your mind. It will help to regain your creativity and get started to write your content again. It is a great stress buster for you. One thing is sure that your compelling content should have some wow stuffs so that your readers can enjoy it and it fulfills your purpose.

Therefore, you have to follow these tips for writing a compelling content for your readers, so that they can follow your advices for their own decision-making.

About the author: Kelly is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gardening. Recently an article on angelina jolie photos attracted her attention. These days she is busy in writing an article on bipolar mood disorder.

The most creative way to pull in your target audiences is to understand the potential of using the right keywords. It doesn’t matter whether your website design looks attractive or not, unless you don’t target the right keywords. If you insert the wrong keywords i.e words that are not very general, you will always end up wasting your hard-end money and time. While doing the SEO keyword research for your website development, you need to include those keywords that could generate an ample amount of traffic to your website. With that said, here are some useful tips to help you do a better keyword research.

1. Avoid using the words that nobody would search for

A highly motivational and well-written home page doesn’t bring traffic to your website. What does bring you the traffic is the inclusion of right keywords. Nobody will know that your website exists unless you give them reasons for your existence. Take a look at the first search result of Google, and you will realize that most of the words are generalized. So, rather aiming for a deserted area where nobody goes, use effective keywords for a successful website development.

2. Don’t include words that are overly competitive

Remember, most of the users aren’t professional writers who are acquainted with almost every word in the dictionary. To get ranked on the first page of Google, don’t go after words that complex and competitive. Therefore, if you are just starting out, consider using keywords that are smaller and, most importantly, simple words and phrases  that Google users know about.

3. Research your competition

In order for an effective website development, you need to be aware of your competition. You must study your competition to get more information about what your competition is and what sort of SEO keywords they use. Once you know what their targeted keywords are and what sort of keywords would work for you, take a cue from their strategies to perform better.

4. Regular tracking of the results

The most important aspect of SEO research is to keep your site updated with targeted keywords. By keeping an eye on keywords and scrutinizing the search results, you can improve your site rank. Analyzing the search engines traffic data, which include the number of search visits and the keyword diversity, will also help you find the loophole in your research. Regular tracking of the traffic will help you fine-tune your website development strategy and increase the traffic on your website.

5. Look for long-tailed keywords

To cut down your competition and improve your SEO ranking, go after words or key phrases that contain more words in them. For instance, users mostly search for “How to” stuff over the web; so construct your key phrase with how to keywords like “How To Book a Show” or “How To do Network Marketing”. This could instantly drive your ranking from second or third page to the first page of Google.

6. Don’t implement every SEO strategy of your competition

For every business, the concept of website development is entirely different. What might work for their business would be nothing but useless to you. So, instead of targeting only those keywords that your competitors use with closed eyes, research your market and find out what works wonders for you and your website.

7. Take advantages of keyword tools

Luckily for amateurs, there are an array of keyword tools available that they can use for conducting their research. The most important part for productive website development, however, is to know how to make use of them.  Available in both free and paid versions, these tools enable you to target on maximum yet potential keywords that could significantly influence your targeted market. Nevertheless, don’t rely on just on a single research tool. Do use multiple tools to build your network with effective keywords.

As earlier mentioned, while website design also contributes in driving and generating potential users to your website or blogs, knowing how to effectively use the SEO keyword tool is equally important. To boast your rank and, consequently, have a productive website development, you need to do is conduct an extensive SEO keyword research to stay ahead of your competitors.

About the author: Kelly is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of blogging. Recently an article on Nokia c7 attracted her attention. These days she is busy in writing an article on johnny walker blue.

This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience to the next level.

Each of these pages has incorporated unique features that have attracted hundreds of thousands (sometimes millions!) of fans and attracted the notice of major media publications. That’s a pretty big feat, considering there are thousands of new pages popping up on Facebook daily!

There is no need to reinvent the wheel. Instead, check out what others are doing and tweak these strategies to make them your own!

#1: Red Bull

The team behind the Red Bull page is extremely in tune with their target audience. This is evidenced in their custom apps and unique content throughout their page.

Red Bull knows what their audience will respond to best and they deliver it. For example, they’ve created a series of online games for their fans, aptly called the “Procrastination Station.” The games are geared toward sports and high-impact competitions.

In addition, Red Bull created a web TV program that’s highlighted on their Facebook page. There are multiple segments, many spotlighting the lives of their sponsored athletes. Not only is the web TV show a great way to align with celebrity athletes, but it is also a way to incorporate video into the page, thereby giving the audience another way to interact.

Another smart feature of Red Bull’s page is their welcome tab. When a non-fan lands on their page, he or she sees the image below. Red Bull creatively encourages fans to “Like” their page with an attention-grabbing image. Also, they only put one thing on their welcome tab, making it very clear what they want to happen. When you add too much to your welcome tab, your fans will get confused and likely not take any action. Less is more. Stick to one call to action.

Tip: One area you might want to consider spending a little money on is creative design for your page. Design, when done right, makes a great first impression for non-fans. Also, when you design your Facebook page, pay close attention to your call to action, specifically for the “Like” button. What can you do to grab the attention of your new viewer and encourage him or her to click on your “Like” button quickly? Red Bull’s creative design on their welcome tab does just that!

#2: Burt’s Bees

One of the best features on the Burt’s Bees page is their use of photos and video. They use the photos and videos to give a behind-the-scenes view of their company and products.

In the image below, notice how Burt’s Bees not only mentions the type of ingredients used, but they also suggest their ingredients are safe and they welcome all visitors into their lab. This is a great example of a way to promote your company and products, while adding value in the form of interesting details.

Tip: We all have something unique about our products or services and Facebook is one of the best places to highlight this. How can you incorporate video or images to help you stand out from your competition?

#3: Uno Chicago Grill

Uno Chicago Grill has taken full advantage of the Facebook app FBML to highlight their menu options in an extremely appealing way. They have many tabs dedicated to specific areas of their menu and use imagery to entice their fans. In addition, on their welcome tab they link to the most important areas of their website, including locations and online ordering options. When non-fans come to their page for the first time, they get an instant snapshot of Uno’s offerings.

In addition, Uno has incorporated a Fan of the Week conteston their Facebook page. Fans get their photo posted directly on the profile image of the restaurant’s wall.

This is great exposure for the fan, making it a fun activity to participate in.

To take it one step further, Uno does something unique with their Fan of the Week contest—they ask fans to post photos of themselves while at an Uno restaurant, thereby encouraging fans to come in and dine.

This is a great way to bring their online fans into their brick-and-mortar establishment!

Tip: If you have a brick-and-mortar establishment, think of creative ways to entice your fans to visit in person. Contests, promotions and special offers are all great ways to invite new fans to come in and check things out!

#4: LiveScribe

LiveScribe has incorporated two features into their page to help them sell more products and cut back on support calls.

First, they’ve created a savvy storefront as one of their tabs. Not only can you buy directly from the Facebook page, but you can also tweet about their products and post about them on your Facebook wall. These two options help create greater exposure for LiveScribe’s products. When your friends see that you’re posting about a new product, it’s natural for them to want to know more.

In addition, LiveScribe has incorporated a support desk directly into their Facebook page. As you can see below, you can ask a question, share an idea, report a problem or even give praise directly from their Facebook page. What’s even more important is that others can see these posts. Fans and potential buyers can then go to this tab to get answers or see what others are saying about the products.

It’s another great way to educate fans about your products and services. In addition, this tool can cut down service calls when executed correctly, saving your company time and money.

Tip: If you’re providing a product or service, consider incorporating a support feature to your page. It’s common for customers to use social media sites to post questions or complaints. If you provide a designated place for support, you’re likely to keep your customers happy and turn them into repeat buyers!

#5: Toy Story 3

Toy Story 3 has done an exceptional job of making their page both fun and functional. The fun factor is expressed in their new application, Toy Creator, where you can turn yourself into an animated toy. Both kids and adults can get in on the action and thenshare their new creation on their Facebook wall (yet another viral exposure opportunity!).

To make their page functional, they’ve built a tab where you can purchase movie tickets without ever leaving Facebook. This makes ticket buying easy and fast for their fans.

Tip: Keep your fans inside Facebook as much as possible. Bring your content, unique experiences and buying opportunities to them instead of making fans leave the site to interact with your business. Your chances for greater interactions and a bigger return on investment will dramatically increase the longer you keep them on your page.

#6: Coca-Cola

Coca-Cola has secured their spot at the top of many best-of-the-best Facebook page lists due to their innovative promotions and fun, interactive features.

Their latest promotion is the Summer Snapshot contest, where they encourage their fans to take photos with the summer Coca-Cola cans. Not only does this get fans involved with their page, but the contest also incorporates photos of their products with fans.

Photos are viewed more than anything else on Facebook. They go viral quickly because when a fan posts a photo, that photo is then sent out to the news feeds of all of their friends. Hundreds of thousands of potentially new fans will see these photos.

Here’s an example of a photo a fan posted for the Coca-Cola contest. Notice how others can vote on the photos? This allows everyone to get in on the fun.

Tip: When creating a contest, keep it simple. The less your fans need do to enter, the better. Make it easy, fun and make sure to incorporate a sharing component so your contest spreads virally.

#7: Oreo

Oreo does a fantastic job of creating unique experiences for their fans. Oreo knows that their cookies have been part of many people’s lives since childhood and they use this angle to create nostalgia with their fans. And it’s working for them because they have over 8 million fans to date!

One of their latest campaigns is their “Back to School Memories” campaign where they ask their fans to share their memories and photos directly on their Facebook page. By offering unique experiences like Oreo has done with their back to school campaign, brands create a connection to the fans, who become loyal followers and keep coming back for more.

Tip: You’ll get a much greater response when you ask your fans to share something about themselves. Ask them their thoughts, opinions and feedback and you’ll be pleasantly surprised how quickly they start talking!

#8: Jones Soda

Jones Soda does a great job of incorporating many different ways for their fans to interact with their page. Not everyone communicates the same way, so providing multiple options is a smart strategy.

Specifically, Jones Soda does a weekly poll directly from their welcome tab. Polls are a great way to learn more about your audience as well as a fun strategy to get them to interact with your page.

Tip: Think of different ways to get your fans to engage with you. Polls, contests, questions, iPhone apps and videos are just a few different ways to reach your fans. All fans are different; make sure to provide options.

#9: The Twilight Saga

No matter if you have seen the movies or not, you can’t deny that the Twilight Saga is hot. There are two strategies they’ve launched on their Facebook page that you can model for your own page.

First, they’ve created a “Tweet Sweeps,” where they encourage fans to tweet about the movies for a chance to win movie tickets. The best strategy with this type of contest is to tell fans specifically what to tweet so there is no confusion and they can take action quickly. Check out how they’ve done this in the image below:

In addition, the Twilight Saga page has taken advantage of the “Discussion” tab where fans can post topics of discussion and all fans can join in and comment. The discussion tab creates a great sense of community and dramatically increases the engagement on the page.

Tip: To encourage more conversation among fans on your page, start a few discussion streams to get people talking. Once this takes off, your fans will continue to post discussion topics on their own and the page engagement will grow organically.

#10: Travel Channel

The Travel Channel has done something unique on their page that’s worth checking out. They’ve created a space for their fans to share how Facebook has played a part in their travel experiences. You can post your own story or just read what others have posted. It’s a creative way to get people with similar interests to engage with your page.

Tip: Facebook Stories can be incorporated on your page as well. Go here to see how it works and check out the different story themes offered.

Use Good Creative

• Create a Emotional Connection
• Kids sell - use images that connect to your audience

Search Marketing

• Paid Search or PPC - Google Adwords, Yahoo Search Marketing, plus lots more smaller players
• Search Engine Optimization - The best advertising channel for many businesses
• Local Search - Free local listing on Google Maps

Blogging

• Blogging - Showcase your products or expertise through your blog. Works great for service based business in which information can be given away
• RSS - Feed out your blog content direct to RSS subscribers
• Link Bait Content - Generate buzz and links through content
• Guest Posting - Guest post on authority blogs
• Paid Blog Posts - Reviewme

Social Networking Sites

• Stumbleupon - Paid and free models
• Twitter - Follow and connect with prospective customers and keep in touch with existing
• Facebook Ads - Demographic and geotarget ads can work for DM
• MySpace Ads
• Facebook Profiles/Pages - Apps / fans pages / personal profiles
• Mass Social News Sites - A story on digg or reddit may bring your site down!
• Niche Social News Sites - Eg Sphinn for SEO
• In Social Apps Ads - Socialmedia.com, fbx
• Forum Signature - Advertise in your forum signature

Email

• Blanket Mass Email - This is spam, so don’t do it.
• Email database – buy/rent - Send your message to an opt in bought database
• Email Shot Sponsorship - Sponsor a targeted website’s email shot
• Email Newsletter - A regular reason to stay in touch with your customers
• Application Emails - You can add marketing messages to other automated type emails you are sending out
• Targeted Sales Email - The better researched and targeted your email (recipient and email copy) the better
• Personal Email Footer - Add marketing messages at the bottom of your emails

Content Promotion

• Podcasts and itunes
• Online Videos - Start a channel and publish on YouTube
• Articles - Submit articles to ezinearticles & other article sites
• Teleseminars
• Free eBooks - build a targeted database by giving something away
• Question and Answer Websites - Yahoo Answers, Blurtit, Answerbag, WikiAnswers

Online Other

• Web Directories - Dmoz and Yahoo
• Widgets & Toolbars
• Virtual worlds, Secondlife - Would love to hear if this has worked for anyone
• Text Ads
• ISP level advertising - NebuAds
• Behavioral Targeting
• Spyware / Adware
• In Game Ads
• Gamevitorials - Make a Flash game for your brand

Mobile

• Mobile Search
• Mobile Ad networks
• Bluetooth Push
• Mobile Apps - iPhone and Android Apps
• SMS

Viral

• Viral - Google ‘will it blend’ for an example
• Viral Seeding - Paid version seeding the above
• Viral Loop - Gold dust, if the application spreads itself like Hotmail

Online Display

• Banner Ads - Remember to try the ad exchanges for low CPM’s
• Video Ads - Embedded ads in videos
• Popups / Popunders
• In Line Ads - Kontera, Vibrant Media
• Contextual Text/Banner Networks - Google Adsense
• Blog Ad Networks - BuySellAds, Federated Media
• Niche Banner Ads - Eg w00tmedia.net for cult websites

Online Marketplaces

• eBay - Sell anything on eBay
• Amazon Marketplace
• Supplier Portals - Wholesale/Import/Export Portals
• Service marketplaces - Get projects from elance & guru
• Classified Ads - Free ads on Craiglist, Gumtree & Google Base
• Niche Online Storefronts - eg Dreamstime for Images

Online Networking

• Linkedin - Build a network and Inmail rocks
• Niche Online Communities - For example econsultancy
• IM – Instant Messengers - Build your contact lists MSN, Gtalk, Skype

Distribution Channels

• Wholesalers
• Exporters
• Retailers

Online PR

• Local and Industry Directories
• Profile Page Promotion - From Wikipedia to Flickr
• Blog Reviews - Get your products reviewed by top bloggers to generate buzz

Offline PR

• Entering Business Competitions
• Corporate Events
• Interviews and quotes in Publications
• Writing for Publications - With a bio of course!
• Publicity Stunts
• Celeb Endorsements

Partnership Marketing

• Online Affiliate Programs
• Joint Ventures

Networking

• Corporate Entertainment
• Personal Networking - Build a great black book & keep in touch
• Tradeshow / Seminars - Go to events, places & seminars your clients are going to be & rub shoulders

Tradeshows

• Speaking engagements
• Stands
• Tradeshow Sponsorship
• Run Your Own Seminar

Promotional Material

• Flyers
• Branded Items
• Catalogues and Brochures
• Business Cards
• Stickers
• Promotional Gifts

Signage

• Vehicle Lettering & Car Stickers
• On Site Billboards - Construction industry standard
• Store Front Signs
• Walking Sandwich Boards - Also pointer sign holders

Cinema

• In Film Product Placement
• Pre Roll Ads

Television

• TV Ads
• Program Sponsorship
• Product Placement

Radio

• Radio Ads

Radio

• Program Sponsorship
• Product Placement

Outdoor Display

• Road side billboards
• Underground or Subways
• Buses and Vehicles - Regional target via routes
• Restrooms Billboards

Sponsorship

• Team Sponsorship
• Awards Sponsorship
• Bursary Sponsorship

Direct Marketing

• Directory Enquiries SMS Sponsorship
• SMS List Marketing
• Telesales Cold Calling
• Mailshots
• Personal handout
• Door to Door Cold Calling

Print

• Magazine Ads
• Newspaper Ads
• Publication Product Placement

Directories

• Yellow Pages - Plus other large directories
• Trade Directories

Doing Business Well

• Word of Mouth - If your product is awesome it will spread
• Referrals - Ok, so it’s the same as the above

The Problem: Redesign NY Sportsmed corporate website to upgrade the company’s brand image and make it easier for patients and search engines to access large amount of content.

Our Solution: A new design for the NY SportsMed corporate website with multi-column drop-down menus, modules to organize large database of articles and images, news feed, video gallery. SEO program leading to top positioning in Google search results

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The Problem: Redesign the online portal for Cablevision’s broadband services to provide easy access to customer services as well ason-demand content including news, weather, games, video and other services in an easy to use home page for cable modem customers.

Our Solution: A sleek new portal with new a home page and easy to access content areas for news, weather, traffic, sports, finance,entertainment and video. The result: Increased customer satisfaction and loyalty due to easier access to customer service and increased advertising revenue from branded content.

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The Problem: Create a secure and user friendly online application toallow movers to easily fill out and submit an official change ofaddress form.

Our Solution: Moversnet, the first site to offer users the ability tocomplete and file an official U.S. Government form. Key deliverablesincluded: User Interface design and testing, copy development, bannerads, search engine optimization and marketing, graphic and logodevelopment, launch marketing promotions, public relations, sponsoredmicro-sites, application design.

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The Problem: Launch the first store on Amazon.com that marries both a product and a service based on the customer’s location and currentcellular service provider.

Our Solution: The first zip-code database driven application thatmarries a product and a service with the Amazon.com customer profile.Key deliverables included: User Interface design and testing, banner adand copy development, launch marketing promotions, search enginemarketing, storefront and landing page design and optimization.

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The Problem: Create an online application that would generate new residential sign ups for AT&T long Distance Services.

Our Solution: An AT&T micro-site targeted at new households andlong distance switchers looking for a better rate plan. Users receivetargeted discount offers. Key deliverables included: Site design andusability testing, application development, banner ads, online and print marketing.

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Our Solution: A micro-site targeted at new households and movers in need of discounts on moving and new home products and supplies. Users received targeted discount offers. Key deliverables included: Site design andusability testing, application development, banner ads, online and print marketing.