AT&T Residential

AT&T Residential

The Problem: Create an online application that would generate new residential sign ups for AT&T long Distance Services.

Our Solution: An AT&T micro-site targeted at new households and long distance switchers looking for a better rate plan. Users receive targeted discount offers. Key deliverables included: Site design and usability testing, application development, banner ads, online and print marketing.

What we did
  • Landing page design
  • Direct response forms
  • Graphic design
  • Banner ads
  • Usability testing

The Result: Increased conversion and customer acquisition rates.